The Live Indian Entertainment Blog

The folks at Wrapsol need to learn: if you are going to do a video test of your smartphone protection product, if it doesn't work during the video, re-shoot it. Don't try to cover it up.

Wrapsol has the same sort of wrap-around thin plastic shielding film protection that other manufacturers such as Zagg (invisibleShield) and Case-Mate (Clear Armor) have. While these sorts of things are notoriously hard to apply (at least flawlessly), the are generally good at stopping scratches. Dragging behind a car at 35 MPH, as Wrapsol did: big fail.

First, they took a Nokia N97 mini, and rather than wrapping it properly (which would take a heck of a long time), they simpled folded the Wrapsol Ultra film over it like you might with a sandwich. Then, they took a drive test, dragging it behind a car.

Problem is, when you watch the results of the test, at 2:40 in the video, you can see the circuit board of the phone, as the screen battery cover had come loose. Of course, the demonstrator managed to snap it back into place quickly, but come on, guys: you think we can't see?

Then, at about 3:01 in the video, but quickly covered up by a thumb, you can see the camera lens on the backside of the N97 mini is cracked. Considering this was just posted to YouTube, and not on TV, meaning the production costs must have been pretty minimal (except, perhaps for the damaged phone), one has to wonder why they simply didn't reshoot.

Or perhaps they did, and this is the best they could come up with. Sad. Watch the video, and look carefully at the times we pointed out. I've downloaded and converted the original YouTube video, in case they decide to "correct it."

Update: it's true I made a mistake, but I stand by the fact that the advertiser says it's pretty much untouched after the dragging, and that camera lens is broken. While it may do well for scratches, that's not what they were trying to say in this ad. If they wanted to sell it that way, they should just do a scratch test with a coin like others did. The fact that he clearly covers the lens with his thumb shows he knows it's cracked.