The Live Indian Entertainment Blog

It is unclear why Apple is taking this step, but it is removing screen protection films of any type from its retail and online store. The ban includes not just film, but protective cases that have screen protection built-in as well.

The ban will apply to iPods, iPads, and MacBooks as well. It also doesn't matter if the screen is designed to be decorative or protective. It also includes cushions for laptop palm areas (?).

Although there appears to be no rhyme or reason to this ban, as these films are among the best sellers for these products, the ban has been confirmed by multiple vendors. One vendor posed a theory that Apple is attempting to suggest screen durability with this move.

Other theories include the fact that these films are not very easy to apply without resulting blemishes or bubbles. In fact, in our experience, it you put down such a film and it doesn't look right, removing it won't necessarily help. In fact, we generally waste a couple of films ourselves if trying to apply a new one.

One other theory that we have in mind is that the next-generation iPhone that Apple is going to launch this summer will have a screen that won't work well with touch-through cases or films.

The blemish theory makes a lot of sense. You can imagine the number of support calls that might be generated, all over bubbles, right?

Still, it has to be one the strangest moves Apple has made with respect to the iPhone, and they've made some strange ones. And this time, they've included pretty much the rest of their product line in their weirdness, too.