The Live Indian Entertainment Blog

In iPhone OS 4, Google branding has been removed from the search application in the iPhone's Safari browser, as noted in an excellent app-by-app comparison of the current build of the upcoming new OS. While seemingly a small change, it hints at the rumored move away from Google as default search on the iPhone, and to Bing.

Even if Apple did choose to make that change, users could still change the default search engine back to Google.

It is seemingly just another escalation in the "war" between the former BFFs, Apple and Google, as Steve Jobs previously said, while addressing the burgeoning number of Android smartphones, as well as its increasing market share:

“We did not enter the search business. They entered the phone business. Make no mistake: Google wants to kill the iPhone. We won’t let them.”

Jobs also added, “Don’t be evil is a load of crap” (originally reported as Jobs saying it was "bullsh*t").